Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Podrobná bibliografie
Hlavní autor: Kim, Chan W.
Další autoři: Renee Maubourgne
Médium: Printed Book
Jazyk:English
Vydáno: Boston Harvard Business School Press 2005
Témata:
New products > Markets segmentation > Competition-management
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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Autor Kim, Chan W
Vydáno 2015
Printed Book
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Blue Ocean Strategy:how to create uncontested market space and make the competition irrelevant
Autor Kim, Chan W
Vydáno 2005
Printed Book
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