Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Detaylı Bibliyografya
Yazar: Kim, Chan W.
Diğer Yazarlar: Renee Maubourgne
Materyal Türü: Printed Book
Dil:English
Baskı/Yayın Bilgisi: Boston Harvard Business School Press 2005
Konular:
New products > Markets segmentation > Competition-management

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