Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Detalhes bibliográficos
Autor principal: Kim, Chan W.
Outros Autores: Renee Maubourgne
Formato: Printed Book
Idioma:English
Publicado em: Boston Harvard Business School Press 2005
Assuntos:
New products > Markets segmentation > Competition-management

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