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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliografski detalji
Glavni autor:	Kim, Chan W.
Daljnji autori:	Renee Maubourgne
Format:	Printed Book
Jezik:	English
Izdano:	Boston Harvard Business School Press 2005
Teme:	New products > Markets segmentation > Competition-management

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