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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Sonraí Bibleagrafaíochta
Príomhúdar:	Kim, Chan W.
Údair Eile:	Renee Maubourgne
Formáid:	Printed Book
Teanga:	English
Foilsithe:	Boston Harvard Business School Press 2005
Ábhair:	New products > Markets segmentation > Competition-management

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