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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Xehetasun bibliografikoak
Egile nagusia:	Kim, Chan W.
Beste egile batzuk:	Renee Maubourgne
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Boston Harvard Business School Press 2005
Gaiak:	New products > Markets segmentation > Competition-management

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