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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
| Κύριος συγγραφέας: | Kim, Chan W. |
|---|---|
| Άλλοι συγγραφείς: | Renee Maubourgne |
| Μορφή: | Printed Book |
| Γλώσσα: | English |
| Έκδοση: |
Boston
Harvard Business School Press
2005
|
| Θέματα: |
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