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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Manylion Llyfryddiaeth
Prif Awdur:	Kim, Chan W.
Awduron Eraill:	Renee Maubourgne
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	Boston Harvard Business School Press 2005
Pynciau:	New products > Markets segmentation > Competition-management

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