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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Dades bibliogràfiques
Autor principal:	Kim, Chan W.
Altres autors:	Renee Maubourgne
Format:	Printed Book
Idioma:	English
Publicat:	Boston Harvard Business School Press 2005
Matèries:	New products > Markets segmentation > Competition-management

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