Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Detalles Bibliográficos
Autor Principal: Kim, Chan W.
Outros autores: Renee Maubourgne
Formato: Printed Book
Idioma:English
Publicado: Boston Harvard Business School Press 2005
Subjects:
New products > Markets segmentation > Competition-management
Descripción
Descrición Física:xv, 240p.
ISBN:1-59139-619-0

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