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Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
| Egile nagusia: | |
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| Beste egile batzuk: | |
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
Boston
Harvard Business School Press
2005
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| Gaiak: |
| Deskribapen fisikoa: | xv, 240p. |
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| ISBN: | 1-59139-619-0 |