Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Author: Kim, Chan W.
Other Authors: Renee Maubourgne
Format: Printed Book
Language:English
Published: Boston Harvard Business School Press 2005
Subjects:
New products > Markets segmentation > Competition-management
Description
Physical Description:xv, 240p.
ISBN:1-59139-619-0

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