Kim, C. W., & Renee Maubourgne. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Citação norma ChicagoKim, Chan W., and Renee Maubourgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
Citação norma MLAKim, Chan W., and Renee Maubourgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.