Kim, C. W., & Renee Maubourgne. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.
Chicago Style citaatKim, Chan W., en Renee Maubourgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.
MLA citatieKim, Chan W., en Renee Maubourgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.