APA Edition Citation

Kim, C. W., & Renee Maubourgne. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press.

Chicago Edition Citation

Kim, Chan W., and Renee Maubourgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Press, 2005.

MLA Edition Citation

Kim, Chan W., and Renee Maubourgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Press, 2005.