Diwan, J. M. (1999). Marketing management: Concepts and issues. Comon wealth pub.
Chicago Edition CitationDiwan, J M. Marketing Management: Concepts and Issues. New Delhi: Comon wealth pub, 1999.
MLA Edition CitationDiwan, J M. Marketing Management: Concepts and Issues. Comon wealth pub, 1999.
Warning: These citations may not always be 100% accurate.