Moorthi, Y. (1999). Brand management: The Indian context. Vikas Pub. House.
शिकागो स्टाइल उद्धरणMoorthi, Y.L.R. Brand Management: The Indian Context. New Delhi: Vikas Pub. House, 1999.
एमएलए उद्धरणMoorthi, Y.L.R. Brand Management: The Indian Context. Vikas Pub. House, 1999.
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