APA Edition Citation

Moorthi, Y. (1999). Brand management: The Indian context. Vikas Pub. House.

Chicago Edition Citation

Moorthi, Y.L.R. Brand Management: The Indian Context. New Delhi: Vikas Pub. House, 1999.

MLA Edition Citation

Moorthi, Y.L.R. Brand Management: The Indian Context. Vikas Pub. House, 1999.