Baron, S., & Harris, K. (1995). Services Marketing: Text and Cases. Macmillan.
Chicago Edition CitationBaron, Steve, and Kim Harris. Services Marketing: Text and Cases. London: Macmillan, 1995.
MLA Edition CitationBaron, Steve, and Kim Harris. Services Marketing: Text and Cases. Macmillan, 1995.
Warning: These citations may not always be 100% accurate.