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Mass affluence: seven new rules of marketing to today's consumer

Detalhes bibliográficos
Autor principal:	Nunes, Paul
Outros Autores:	Brian Johnson
Formato:	Printed Book
Idioma:	English
Publicado em:	Boston Harvard Business School Press 2004
Assuntos:	Marketing-United States > Marketing > Consumer behaviour-United States > Affluent consumer-United States

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