Mass affluence: seven new rules of marketing to today's consumer

Bibliographic Details
Main Author: Nunes, Paul
Other Authors: Brian Johnson
Format: Printed Book
Language:English
Published: Boston Harvard Business School Press 2004
Subjects:
Marketing-United States > Marketing > Consumer behaviour-United States > Affluent consumer-United States

UL

Holdings details from UL
Call Number: 658.8(73) NUN
Copy Live Status Unavailable

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