Mass affluence: seven new rules of marketing to today's consumer

Bibliografske podrobnosti
Glavni avtor: Nunes, Paul
Drugi avtorji: Brian Johnson
Format: Printed Book
Jezik:English
Izdano: Boston Harvard Business School Press 2004
Teme:
Marketing-United States > Marketing > Consumer behaviour-United States > Affluent consumer-United States
Opis
Fizični opis:xviii, 269p.

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