Mass affluence: seven new rules of marketing to today's consumer

Bibliografski detalji
Glavni autor: Nunes, Paul
Daljnji autori: Brian Johnson
Format: Printed Book
Jezik:English
Izdano: Boston Harvard Business School Press 2004
Teme:
Marketing-United States > Marketing > Consumer behaviour-United States > Affluent consumer-United States
Opis
Opis:xviii, 269p.

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