Mass affluence: seven new rules of marketing to today's consumer

Detalles Bibliográficos
Autor Principal: Nunes, Paul
Outros autores: Brian Johnson
Formato: Printed Book
Idioma:English
Publicado: Boston Harvard Business School Press 2004
Subjects:
Marketing-United States > Marketing > Consumer behaviour-United States > Affluent consumer-United States
Descripción
Descrición Física:xviii, 269p.

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