Mass affluence: seven new rules of marketing to today's consumer

Détails bibliographiques
Auteur principal: Nunes, Paul
Autres auteurs: Brian Johnson
Format: Printed Book
Langue:English
Publié: Boston Harvard Business School Press 2004
Sujets:
Marketing-United States > Marketing > Consumer behaviour-United States > Affluent consumer-United States
Description
Description matérielle:xviii, 269p.

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