Nunes, P., & Brian Johnson. (2004). Mass affluence: Seven new rules of marketing to today's consumer. Harvard Business School Press.
Παραπομπή Chicago StyleNunes, Paul, και Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Boston: Harvard Business School Press, 2004.
Παραπομπή MLANunes, Paul, και Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Harvard Business School Press, 2004.
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