APA Edition Citation

Nunes, P., & Brian Johnson. (2004). Mass affluence: Seven new rules of marketing to today's consumer. Harvard Business School Press.

Chicago Edition Citation

Nunes, Paul, and Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Boston: Harvard Business School Press, 2004.

MLA Edition Citation

Nunes, Paul, and Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Harvard Business School Press, 2004.