Kotler, P. (2005). Marketing management (12th ed.). Prentice - Hall of India.
शिकागो स्टाइल उद्धरणKotler, Philip. Marketing Management. 12th ed. New Delhi: Prentice - Hall of India, 2005.
एमएलए उद्धरणKotler, Philip. Marketing Management. 12th ed. Prentice - Hall of India, 2005.
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