Kotler, P. (2005). Marketing management (12th ed.). Prentice - Hall of India.
Chicago Edition CitationKotler, Philip. Marketing Management. 12th ed. New Delhi: Prentice - Hall of India, 2005.
MLA Edition CitationKotler, Philip. Marketing Management. 12th ed. Prentice - Hall of India, 2005.
Warning: These citations may not always be 100% accurate.