Pringle, H., & William Gordon. (2001). Brand manners: How to create the self-confident organization to lice the brand. John Wiley Sons.
Citação norma ChicagoPringle, Hamish, and William Gordon. Brand Manners: How to Create the Self-confident Organization to Lice the Brand. England: John Wiley Sons, 2001.
Citação norma MLAPringle, Hamish, and William Gordon. Brand Manners: How to Create the Self-confident Organization to Lice the Brand. John Wiley Sons, 2001.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.