Narver, J. C., & Savitt, R. (1971). Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc.
Chicago Edition CitationNarver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. New York: Holt, Rinehart and Winston, Inc, 1971.
MLA引文Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc, 1971.
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