APA citiranje

Narver, J. C., & Savitt, R. (1971). Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc.

Chicago Edition Citation

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. New York: Holt, Rinehart and Winston, Inc, 1971.

MLA citiranje

Narver, John C., and Ronald Savitt. Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc, 1971.