APA način citiranja

Narver, J. C., & Savitt, R. (1971). Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc.

Čikaški stil citiranja

Narver, John C., i Ronald Savitt. Conceptual Readings in the Marketing Economy. New York: Holt, Rinehart and Winston, Inc, 1971.

MLA način citiranja

Narver, John C., i Ronald Savitt. Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc, 1971.