Cita APA

Narver, J. C., & Savitt, R. (1971). Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc.

Citación estilo Chicago

Narver, John C., y Ronald Savitt. Conceptual Readings in the Marketing Economy. New York: Holt, Rinehart and Winston, Inc, 1971.

Cita MLA

Narver, John C., y Ronald Savitt. Conceptual Readings in the Marketing Economy. Holt, Rinehart and Winston, Inc, 1971.