APA Edition Citation

Hake, B. (1971). New product strategy: Innovation and diversification techniques. Pitman.

Chicago Edition Citation

Hake, Bruno. New Product Strategy: Innovation and Diversification Techniques. Great Britain: Pitman, 1971.

MLA Edition Citation

Hake, Bruno. New Product Strategy: Innovation and Diversification Techniques. Pitman, 1971.

Warning: These citations may not always be 100% accurate.