APA Edition Citation

Aaker, D. A. [. (1971). Multivariate analysis in marketing: Theory and application. Wadsworth.

Chicago Edition Citation

Aaker, David A. [ed.]. Multivariate Analysis in Marketing: Theory and Application. California: Wadsworth, 1971.

MLA Edition Citation

Aaker, David A. [ed.]. Multivariate Analysis in Marketing: Theory and Application. Wadsworth, 1971.

Warning: These citations may not always be 100% accurate.