APA Edition Citation

Amarchand, D., & Varadharajan, B. (1979). An introduction to marketing. Vikas.

Chicago Edition Citation

Amarchand, D., and B. Varadharajan. An Introduction to Marketing. New Delhi: Vikas, 1979.

MLA Edition Citation

Amarchand, D., and B. Varadharajan. An Introduction to Marketing. Vikas, 1979.