Amarchand, D., & Varadharajan, B. (1979). An introduction to marketing. Vikas.
Chicago Edition CitationAmarchand, D., and B. Varadharajan. An Introduction to Marketing. New Delhi: Vikas, 1979.
Deismireacht MLAAmarchand, D., and B. Varadharajan. An Introduction to Marketing. Vikas, 1979.
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