APA Edition Citation

Choffray, J., & Lilien, G. L. (1980). Market planning new industrial products. John Wiley.

Chicago Edition Citation

Choffray, Jean-Marine, and Gray L. Lilien. Market Planning New Industrial Products. New York: John Wiley, 1980.

MLA Edition Citation

Choffray, Jean-Marine, and Gray L. Lilien. Market Planning New Industrial Products. John Wiley, 1980.

Warning: These citations may not always be 100% accurate.