APA Edition Citation

Gist, R. R. (1972). Cases in marketing management. Holt, Rinehart and Winston.

Chicago Edition Citation

Gist, Ronald R. Cases in Marketing Management. New York: Holt, Rinehart and Winston, 1972.

MLA Edition Citation

Gist, Ronald R. Cases in Marketing Management. Holt, Rinehart and Winston, 1972.

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