Green, P. E., Yoram Wind, & Carroll, D. J. (1973). Multiattribute decisions in marketing: A measurement approach. Dryden Press.
Chicago Edition CitationGreen, Paul E., Yoram Wind, and Dougles J. Carroll. Multiattribute Decisions in Marketing: A Measurement Approach. Illinois: Dryden Press, 1973.
ציטוט MLAGreen, Paul E., et al. Multiattribute Decisions in Marketing: A Measurement Approach. Dryden Press, 1973.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.