APA Edition Citation

Green, P. E., Yoram Wind, & Carroll, D. J. (1973). Multiattribute decisions in marketing: A measurement approach. Dryden Press.

Chicago Edition Citation

Green, Paul E., Yoram Wind, and Dougles J. Carroll. Multiattribute Decisions in Marketing: A Measurement Approach. Illinois: Dryden Press, 1973.

MLA Edition Citation

Green, Paul E., et al. Multiattribute Decisions in Marketing: A Measurement Approach. Dryden Press, 1973.