Green, P. E., Yoram Wind, & Carroll, D. J. (1973). Multiattribute decisions in marketing: A measurement approach. Dryden Press.
Παραπομπή Chicago StyleGreen, Paul E., Yoram Wind, και Dougles J. Carroll. Multiattribute Decisions in Marketing: A Measurement Approach. Illinois: Dryden Press, 1973.
Παραπομπή MLAGreen, Paul E., et al. Multiattribute Decisions in Marketing: A Measurement Approach. Dryden Press, 1973.
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