APA Edition Citation

Patty, C. R. [., & Harvey L Vredenburg. (1969). Readings in global marketing management. Appleton Century Crofts.

Chicago Edition Citation

Patty, C. Robert [ed], and Harvey L Vredenburg. Readings in Global Marketing Management. New York: Appleton Century Crofts, 1969.

MLA Edition Citation

Patty, C. Robert [ed], and Harvey L Vredenburg. Readings in Global Marketing Management. Appleton Century Crofts, 1969.