Keegan, W. J. (1974). Multinational marketing management. Prentice-Hall.
Chicago Edition CitationKeegan, Warren J. Multinational Marketing Management. New Jersey: Prentice-Hall, 1974.
MLA Edition CitationKeegan, Warren J. Multinational Marketing Management. Prentice-Hall, 1974.
Warning: These citations may not always be 100% accurate.