APA Edition Citation

Kelley, E. J., & William Lazer. (1972). Managerial marketing: Perspectives and viewpoints. D.B. Taraporevala Sons.

Chicago Edition Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints. Bombay: D.B. Taraporevala Sons, 1972.

MLA Edition Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and Viewpoints. D.B. Taraporevala Sons, 1972.