APA Edition Citation

Kelley, E. J., & William Lazer. (1972). Managerial marketing: Perspectives and view points; a source book. Taraporevala.

Chicago Edition Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and View Points; a Source Book. Bombay: Taraporevala, 1972.

MLA Edition Citation

Kelley, Eugene J., and William Lazer. Managerial Marketing: Perspectives and View Points; a Source Book. Taraporevala, 1972.