Kotler, P. (1978). Marketing for non-profit organizations. Prentice-Hall.
Chicago Edition CitationKotler, Philip. Marketing for Non-profit Organizations. New Delhi: Prentice-Hall, 1978.
MLA Edition CitationKotler, Philip. Marketing for Non-profit Organizations. Prentice-Hall, 1978.
Warning: These citations may not always be 100% accurate.