APA Edition Citation

Lovelock, C. H., & Weinberg, C. B. (1984). Public and nonprofit marketing. John Wiley.

Chicago Edition Citation

Lovelock, Christopher H., and Charles B. Weinberg. Public and Nonprofit Marketing. New York: John Wiley, 1984.

MLA Edition Citation

Lovelock, Christopher H., and Charles B. Weinberg. Public and Nonprofit Marketing. John Wiley, 1984.