Lovelock, C. H., & Weinberg, C. B. (1984). Public and nonprofit marketing. John Wiley.
Chicago Edition CitationLovelock, Christopher H., and Charles B. Weinberg. Public and Nonprofit Marketing. New York: John Wiley, 1984.
MLA Edition CitationLovelock, Christopher H., and Charles B. Weinberg. Public and Nonprofit Marketing. John Wiley, 1984.
Warning: These citations may not always be 100% accurate.